The Trust Tax on Every Marketing Claim
The bigger a marketing claim sounds, the more an audience wonders why they’re being told it. That extra scrutiny is a real, measurable cost.
Marketing Strategy
Learn from marketing expert Behtash Moojedi on topics related to overarching marketing strategies that can benefit your business.
What a Discount Teaches Buyers About Your Price
A price cut can move a sale today and quietly reset what a buyer expects to pay tomorrow. Here’s why the discount and the regular price are teaching the same lesson, whether you planned that or not.
From Courtroom to Credibility: Why Every Transaction Comes Down to Comfort
Attorney, mental health professional, and marketing technologist Andrew Colsky on the hidden psychology that wins — or loses — clients before you ever get on the phone.
From Courtroom to Credibility: Why Every Transaction Comes Down to Comfort Read More »
The Customers You Lost Are Cheaper to Win Back Than Acquiring New Ones
The people who already bought from you once are the cheapest audience you will ever reach again. Most businesses spend as though they were strangers.
The Customers You Lost Are Cheaper to Win Back Than Acquiring New Ones Read More »
‘Spend More to Make More’ Is Only Half a Sentence.
“Spend more to make more” is true, right up until it isn’t. The missing half of that sentence is where most of the money actually goes.
‘Spend More to Make More’ Is Only Half a Sentence. Read More »